COPYWRITING FOR VIDEO, INTERACTIVE ADS, EMAILS, AND CAMPAIGN PAGE
Following the initial release of Glip by RingCentral this campaign delves into the value of teamwork, and sharing stories around collaboration.
I wrote the Glip promotional video to tell the story of how we begin exploring teamwork as children, and thrive when working with people throughout our lives.
We created banner ads for prospects. We also made banners for existing Glip users, with a CTA and incentive to share stories of how Glip empowers them to collaborate successfully.
In addition to the banners, we sent customers two emails calling for collaboration story submissions to the Teamwork Realized contest.
The “Teamwork Realized” webpage is the destination for the banner ads calling for story submissions, as well as the emails sent to existing customers. We created the page with resources on meaningful collaboration, including social content, testimonials, reports, and articles.