Breakfast cereals ignited my passion to become an advertiser. The spectacle of the boxes, the commercials and the abundance of sugar is still irresistible. I also became obsessed with (comic) books, TV, alternative music, and emerging tech by elementary school. In the 8th grade I had my first short fiction published. My imagination, obsession with media and the arts, and fascination with cultural consumption patterns makes for a solid mad man origin story.
I got my degree in English literature at SUNY Purchase in New York. During the first dot-com dynasty in San Francisco, I worked as a copywriter at agencies that include Wunderman, Cato and Johnson and LPI Advertising. Clients include Sony Vaio and Nestlé Food Services. After I got my MFA in Advertising at Academy of Art University I was a freelancer at Eleven and Draft FCB. Then I joined the creative team at RingCentral and we redefined their brand as they went public. Now they are one of the SF Bay Area’s top performers. I continued in tech for a spell and am now focused on rebranding and strategic direction for the American home décor legend Ethan Allen.
I feel we need to transcend the labels of B2B or B2C and evolve toward human to human (H2H) marketing. My natural inclination is towards the creative and evocative. I am passionate about music, entertainment, décor, auto, food, health, beauty, fashion, retail, CPG, technology, and architecture.
My approach to messaging is highly intuitive, conceptual, musical and also analytical and precise. These are vital elements to blend in the art and science of strategic creative. A genuine voice with emotional intelligence is the most direct route for brands to establish meaningful connections, that produce lasting results. Both my parents worked for General Foods/Kraft, so “drinking the Kool-Aid” is a particularly intimate and fascinating concept to me.