My first love in advertising is breakfast cereals. The spectacle of the boxes, the commercials and the abundance of sugar is still irresistible. I also became obsessed with (comic) books, TV, alternative music and emerging tech by elementary school. In the 8th grade I had my first short fiction published. My passion for imagination, fiction, and consumption makes a solid copywriter origin story.
I got my degree in English literature at SUNY Purchase in New York. During the first dot-com dynasty in San Francisco, I worked as a copywriter at agencies that include Wunderman, Cato and Johnson and LPI Advertising. Clients include Sony Vaio and Nestlé Food Services. After I got my MFA in Advertising at Academy of Art University I was a freelancer at Eleven and Draft FCB. Then I joined the creative team at RingCentral and we redefined their brand as they went public. Now they are one of the Bay Area’s top performers.
Today, I’m back in the glamorous agency world at MOI-Global. Their roots are in London and the North American team is fulfilling their mission is to ‘turn heads in B2B”, here in San Francisco. The alignment of our values and style is pure kismet. We feel today’s audiences are complex, savvy, and want to be understood on many levels—requiring an adaptive, data-driven and authentic approach. This transcends the labels of B2C or B2C and is part of the evolution towards H2H marketing.
I am highly intuitive and conceptual, and also analytical and precise. These are vital elements to blend in the art and science of copywriting and strategy. A genuine voice with emotional intelligence is the most direct route for brands to establish meaningful connections, that produce lasting results. Or maybe I’m eating too much Boo Berry cereal.