Breakfast cereals ignited my passion to become a creative advertiser. The spectacle of the boxes, the commercials and the abundance of sugar is still irresistible. I also became obsessed with (comic) books, TV, alternative music and emerging tech by elementary school. In the 8th grade I had my first short fiction published. My imagination, obsession with media and the arts, and fascination with cultural consumption patterns makes for a solid copywriter origin story.
I got my degree in English literature at SUNY Purchase in New York. During the first dot-com dynasty in San Francisco, I worked as a copywriter at agencies that include Wunderman, Cato and Johnson and LPI Advertising. Clients include Sony Vaio and Nestlé Food Services. After I got my MFA in Advertising at Academy of Art University I was a freelancer at Eleven and Draft FCB. Then I joined the creative team at RingCentral and we redefined their brand as they went public. Now they are one of the Bay Area’s top performers.
Recently I worked on the team that established MOI Global in North America. Their roots are in London and their mission is to ‘turn heads in B2B”. Nice. I feel we need to transcend the labels of B2C or B2C and evolve towards H2H marketing.
I am highly intuitive and conceptual, and also analytical and precise. These are vital elements to blend in the art and science of copywriting and strategy. A genuine voice with emotional intelligence is the most direct route for brands to establish meaningful connections, that produce lasting results. Or maybe I’m eating too much Boo Berry cereal.