I felt a strong pull to advertising from my first encounter with breakfast cereals. The spectacle of the boxes and ads was fused with the taste of the actual products. Books, TV, comics, music and emerging tech were my domains from an early age and I had short fiction published by the 8th grade.
I studied English literature at SUNY Purchase in New York and then followed a group of friends to San Francisco. During the first dot-com dynasty, I worked at agencies that include Wunderman, Cato and Johnson and LPI Advertising. My clients ranged from Sony Vaio to Nestlé Food Services. After I got my MFA in Advertising at Academy of Art University I was a freelancer at Eleven Inc. and Draft FCB and then joined the creative team at RingCentral that redefined their brand as they went public and on to being one of the San Francisco Bay Area’s top performers.
Modern audiences and markets are complex and fluid. I take a highly intuitive and analytical approach to brand and product marketing and advertising. I feel nuanced ideas, styles and writing fosters meaningful connections between companies and people. It’s my honor to contribute to the majestic balance of art and science that produces results, brand loyalty and company legacies.