COPYWRITING FOR INTERACTIVE CAMPAIGN
Threadless sells t-shirts online featuring user generated designs. The Threadless community votes on designs to determine which will be produced.
We decided to zhush up the voting process by turning it into a shooting gallery. Even the shirts someone likes get shot at; only with hearts and flowers rather than heavy artillery.
Animated web banners drive traffic to the website, where users can vote on t-shirt designs.
The webpage offers a range of t-shirt designs to review. The player/voter chooses a shirt, and chooses a shooting range style, and can either decimate the design or heap it with love. Winners are chosen and produced according to the most favored designs per usual, only the voters get to have more fun along the way.
