COPYWRITING FOR INTEGRATED CAMPAIGN IN PRINT, OUTDOOR, AND TV SPOT
The Body Shop is an early brand to adopt a natural ingredients health and beauty line of personal care products. To reinvigorate the brand we created a campaign centered around abundant plant life and planetary wellness.
A belly band for magazines is seeded on its reverse side and ready for planting and growing.
A billboard with a seeded frame gives life to a spectacular display of moss.
A day in the life of the planet Earth as it travels around San Francisco at ground level invites viewers to reflect on the fragility of nature; not to mention good skin.