CREATIVE DIRECTION, COPYWRITING, AND SCRIPTING FOR VIDEOS AND WEBPAGES
Named a Gartner Magic Quadrant Leader in UCaaS in 2015/2016. The core RingCentral service is a phone system, and also offers video meetings, team messaging, contact center, and integrations with essential apps.
The Why RingCentral campaign explores the freedom, flexibility, and power SMBs and Enterprises alike experience when they move to cloud communications.
Working with the Content Marketing Director, Content Marketing Manager, and Senior Video Producer we came up with a day-in-the-life series of scenarios for a character that uses the RingCentral system. Read the script >
From there the Video Producer and I storyboarded the piece and shared it with a video production company that shot the spot for us.
I came up with the keypad motif as a universal metaphor for the breadth of communications RingCentral provides across devices and mediums, for segments ranging from small business to enterprise. I guided the scripting, shots, music, and tone of the video.
The most successful business people need to be able to communicate around the clock, wherever they are, and even during downtime.
The “Can your business communications keep up?” video was featured on the original version of this page. The revised version features
“Simplified business communications”.
The creation of this page included nearly the entire creative team and took a quarter to hash out. I wasn’t the lead copywriter on this
piece. I did contribute to all the rounds of reviews.
Designed to address a wide range of enterprise customers, the internal team and I followed a similar creative process as we did for “Can your business communications keep up?”
The idea of the keypad as the metaphor for versatile, liberated communications extended to our story around integrations with applications such as Google, Salesforce, and Box. The Content Marketing Manager and I began a discussion around a concept for how modern communications and collaboration have a musical quality and we were on our way. Read the script >
We commissioned the Grammy awarded jazz composer Aaron Lington to compose the song “Please Hold” for the video, which was given away as a free download at the Enterprise Connect show.
I wrote the script, worked with the Senior Video Producer on the storyboard. We shot the video on location at Fantasy Studios in Berkeley, Phil’s Coffee, and a private residence.
The video lives on the RingCentral website Integrations Page. I wrote the webpage with another copywriter.